Knowledge Base

ASO strategies, market insights, and expert tips to grow your app organically

ASO Strategy

Bots vs. Real Installs: Which One Should You Choose?

In recent years, mobile marketers increasingly face a choice between 'real' motivated installs and automated bot traffic.

Different Qualities of Bot Traffic and the Risks

High-Quality Bot Traffic: How It Works

Bots vs. Human Installers: The Key Difference

5 min read Read Full Article →

Market Analysis

Growing Competition in the App Store and Google Play

Every month, competition in mobile stores becomes more intense. No matter the niche, getting to the top positions for target keywords is becoming increasingly difficult.

The Current State of Mobile App Competition

The Economics of Growth

The Organic Boost Approach

4 min read Read Full Article →

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